Surviving the winter
Surviving the WINTER - A BOOK ON RECESSION
A recession is an economic winter. Winters can be harsh, our attention must first be on survival, with the right strategy some will thrive in these times. Recessions are poorly understood, many of us will not have faced many, and recession strategy is a confused and sensitive subject; should you invest or cut back, focus on core business or find new revenue streams, how do you discuss it and with whom? Animals have highly evolved and effective strategies for surviving the winter. These provide a useful logic and language for developing recession strategy. Animals have four core strategies: dormancy, migration, partnering and making do. This simple and clear book examines the four strategies, how you decide which is right for you and how you make them successful. Whether you're considering your household activity, your portfolio of investments or your business strategy, this powerful lens brings clarity to the spectrum of considerations.
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How TravelCard used a cunning plan to save jobs, and outfox the winter, in one of the hardest hit sectors - travel.
How to avoid the common pitfalls of crisis thinking and ensure you create the best plan to both survive and thrive through the winter